Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life.
Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed!
We'll guide you through the process of figuring out what you want, experimenting with how to get it, and embracing failure as a stepping stone to success. You’ll learn how to apply those lessons, tweak your approach, and keep evolving - all while keeping it fun, and scientifically backed. It might get a little messy - but not crayon-on-your-sweater messy!
From our own experiences and expertise - failures included - we’ll make sure you never feel alone on this creative journey.
So let us hold your hand as you empower yourself with design thinking, getting closer to your goals without the frustration.
Once you’ve finished listening, we have two small requests:
Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life.
Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed!
We'll guide you through the process of figuring out what you want, experimenting with how to get it, and embracing failure as a stepping stone to success. You’ll learn how to apply those lessons, tweak your approach, and keep evolving - all while keeping it fun, and scientifically backed. It might get a little messy - but not crayon-on-your-sweater messy!
From our own experiences and expertise - failures included - we’ll make sure you never feel alone on this creative journey.
So let us hold your hand as you empower yourself with design thinking, getting closer to your goals without the frustration.
Once you’ve finished listening, we have two small requests:
In this episode, Lucy and Tracy delve into the critical role that empathy plays in design thinking; emphasising its importance in creating products and services that truly meet the needs of users.
They discuss the consequences of neglecting empathy, share personal anecdotes, and provide practical tools and steps for fostering empathy in design processes.
The conversation highlights the need for inclusivity and accessibility in design, encouraging listeners to reflect on their own biases and assumptions.
Key takeaways:
Sound bites:
Chapters:
00:00 Welcome Back and Season Three Introduction
01:08 Understanding Empathy in Design
02:28 The Importance of Empathy in Design Thinking
03:28 The Consequences of Lacking Empathy
07:20 Empathy in Everyday Life and Design
09:41 Tools for Enhancing Empathy
14:39 Practical Steps to Foster Empathy
19:56 Empathy Audit and Conclusion
