Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life.
Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed!
We'll guide you through the process of figuring out what you want, experimenting with how to get it, and embracing failure as a stepping stone to success. You’ll learn how to apply those lessons, tweak your approach, and keep evolving - all while keeping it fun, and scientifically backed. It might get a little messy - but not crayon-on-your-sweater messy!
From our own experiences and expertise - failures included - we’ll make sure you never feel alone on this creative journey.
So let us hold your hand as you empower yourself with design thinking, getting closer to your goals without the frustration.
Once you’ve finished listening, we have two small requests:
Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life.
Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed!
We'll guide you through the process of figuring out what you want, experimenting with how to get it, and embracing failure as a stepping stone to success. You’ll learn how to apply those lessons, tweak your approach, and keep evolving - all while keeping it fun, and scientifically backed. It might get a little messy - but not crayon-on-your-sweater messy!
From our own experiences and expertise - failures included - we’ll make sure you never feel alone on this creative journey.
So let us hold your hand as you empower yourself with design thinking, getting closer to your goals without the frustration.
Once you’ve finished listening, we have two small requests:
In this episode, Lucy and Tracy explore the relevance of design thinking in the age of artificial intelligence.
They discuss the historical context of AI, its integration into design processes, and the importance of maintaining a humanity-centered approach.
The conversation emphasises the need for empathy, creativity, and the unique insights that only humans can provide; even as AI becomes a more prevalent tool in design thinking.
Soundbites:
7:24 - 'AI is like the Ozempic of the corporate world.'
9:10 - 'Have we been mis-using design thinking in ways AIcan now replicate easily?'
12:57 - 'How do we integrate it without losing thehuman magic? That’s the brief.'
13:49 - 'It’s amazing for breadth, but it's got jack sh*t intuition.'
23:15 - 'I basically work to the principal of AI fast, then human slow, and AI plus human intelligence is where the true magic lies.'
28:59 - 'When we test with real humans, we spot the moments AI misses - that's the stuff that matters most. Design thinking is about empathy, creativity and testing. If we skip those steps, we’re not using AI, we’re just avoiding the hard stuff.'
Key takeaways:
