The Pinstone podcast that’s shining a spotlight on people, brands and businesses who are operating as a ‘force for good’ and doing what it takes to be ‘the bees’ knees’; telling their authentic sustainability stories.
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The Pinstone podcast that’s shining a spotlight on people, brands and businesses who are operating as a ‘force for good’ and doing what it takes to be ‘the bees’ knees’; telling their authentic sustainability stories.
The power of grassroots comms in driving engagement
Bees' Knees Comms-Cast
39 minutes 59 seconds
6 months ago
The power of grassroots comms in driving engagement
Discover how Love British Food, founded by Alexia Robinson, is using bottom-up, grassroots communication to drive real, behavioural change. She has engaged caterers, farmers, and the hospitality sectors by understanding the barriers to ‘buying British’ and responding with authentic storytelling.
Bees' Knees Comms-Cast
The Pinstone podcast that’s shining a spotlight on people, brands and businesses who are operating as a ‘force for good’ and doing what it takes to be ‘the bees’ knees’; telling their authentic sustainability stories.
