The Pinstone podcast that’s shining a spotlight on people, brands and businesses who are operating as a ‘force for good’ and doing what it takes to be ‘the bees’ knees’; telling their authentic sustainability stories.
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The Pinstone podcast that’s shining a spotlight on people, brands and businesses who are operating as a ‘force for good’ and doing what it takes to be ‘the bees’ knees’; telling their authentic sustainability stories.
Professor Lorna Dawson CBE discusses the surprising role soil plays in forensic science, why the value of soil should be communicated across society and how to engage audiences with complex topics through storytelling.
Episode timestamps:
0:00:12 - Podcast introduction by Catherine Linch
0:01:34 - Lorna Dawson explains her role as a soil scientist
0:02:55 - Discussion about forensic soil science applications
0:06:53 - Conversation about soil as more than an inert substance
0:09:09 - Lorna's farming background and influence on her career
0:11:18 - Discussion on the importance and value of soil
0:13:08 - Importance of public engagement and communication
0:14:38 - Lorna's approach to making technical subjects accessible
0:17:35 - European Directive on soil monitoring
0:19:03 - Storytelling and communication techniques in farming
0:22:58 - Discussion of impressive initiatives in food and farming
0:24:16 - Podcast wrap-up
Bees' Knees Comms-Cast
The Pinstone podcast that’s shining a spotlight on people, brands and businesses who are operating as a ‘force for good’ and doing what it takes to be ‘the bees’ knees’; telling their authentic sustainability stories.
