S2 E38 - How GreenSky’s Financing Can Increase Your Sales by 80%

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Beers With Contractors

Beers with Contractors

99 episodes

5 days ago

Welcome to Beers with Contractors. We're cracking a cold one and taking a deep dive into the foundations of your construction business, pun intended, to unearth the strategies, techniques, and insider knowledge that can take your contracting business to the next level. So, grab your favorite beer, pull up a seat, and let's have a chat about the nuts and bolts of the construction industry.

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S2 E38 - How GreenSky’s Financing Can Increase Your Sales by 80%

Beers With Contractors

58 minutes 52 seconds

1 month ago

S2 E38 - How GreenSky’s Financing Can Increase Your Sales by 80%

In this episode of Beers with Contractors, hosts Will and Terry discuss the intricacies of home service financing with Jerrod Butler, the Senior Vice President of Partnerships for GreenSky Finance. The conversation covers the importance of standardization in financing, when to introduce financing to customers, and the different loan products offered by GreenSky. Jerrod shares his insights on how financing can significantly impact sales conversion rates and business growth for contractors. The episode also touches on Jerrod's career journey, the compliance process for contractors, and real-life examples of how financing simplicity and efficiency can make a difference. A humorous anecdote from Jerrod's past and a discussion on how financing helps small contractors compete round out the episode, offering both practical advice and entertaining stories.

00:00 Trailer

01:25 Conference Anecdotes and Networking

02:41 Introducing Jerrod from GreenSky

03:58 The Importance of Financing in Home Services

05:33 GreenSky's Approach to Simplifying Financing

09:33 Challenges and Misconceptions in Offering Financing

12:25 Success Stories and Best Practices

22:48 GreenSky's Merchant Enrollment Process

26:20 Ensuring Compliance and Customer Satisfaction

33:30 Real Estate Investments and Business Strategies

33:51 Challenges and Collateral in Business

34:05 Competing in a Competitive Market

34:58 Importance of Financing in Home Services

39:19 Effective Sales Strategies and Financing Options

40:49 Training and Compliance in Financing

47:20 Consumer Behavior and Financing Trends

53:31 Personal Anecdotes and Lessons Learned

57:41 Conclusion

Contact Jerrod Butler at:

Website: https://www.greensky.com/

LinkedIn: https://www.linkedin.com/company/greenskyprogram/

LinkedIn (personal): https://www.linkedin.com/in/customersatisfaction/

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