How To Find Your Perfect Customer

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Beers and Business Podcast

Andrew Martin and Abe Dearmer

34 episodes

3 days ago

Discussing business themes, topics and tactics in a laidback and easy to digest manner with the goal to prompt ideas and practical takeaways for small business owners, startups, sole trades and more. Expect beers, bad haircuts and children interrupting. But more importantly; tactics, tools and techniques to test within your own businesses and day to day operations.

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How To Find Your Perfect Customer

Beers and Business Podcast

1 hour 10 minutes 37 seconds

1 year ago

How To Find Your Perfect Customer

Welcome to Episode 17 of Beers and Business with Abe and Andrew, where we will teach you how to create your Ideal Customer Profile and find your perfect customer! Ideal Customer Profiles (ICP) are essential to business success and growth. In a competitive environment, having a well-defined ICP can help you optimise marketing spend, increase sales velocity, and improve customer retention rates. Today, Andrew and Abe will provide a step-by-step guide for creating an ICP and some practical examples of both success and failure when generating ICPs. Get out your notepad, pen and a nice cold beer! We hope you enjoy the episode. Don't forget to like and subscribe! YouTube: https://youtube.com/@BeersAndBusinessPod?si=6mUfsSG7s93UsT0c Spotify: https://podcasters.spotify.com/pod/show/beersandbusinesspod Instagram: @beerandbusinesspod Facebook: https://www.facebook.com/BeersandBusinessPod LinkedIn: https://www.linkedin.com/company/beersandbusiness/ TikTok: @beerandbusinesspod Thank you to our sponsors Teamgate: https://bit.ly/49qbALC Appsembler: https://bit.ly/3vWEC7I Xenon: https://bit.ly/3TVlmiS Andrew Martin LinkedIn: https://www.linkedin.com/in/andrew-martin-0a4491125/ X: @AndrewMartin_TG Instagram: @ajmartin1992 Abe Dearmer LinkedIn: https://www.linkedin.com/in/abe-dearmer/ TikTok: @abe.dearmer7 X: @DearmerAbe Instagram: @ajdearmer #BusinessPodcast #StartupTips #Entrepreneurship #smallbusiness #businesstips #founder #beer #beerandbusiness #businesstips #idealcustomer #icp #idealcustomerprofile #marketingchannel #marketing #sales #customersuccess #customers #research