In this episode, Issa and Mae discuss the marketing fundamentals you need to put in place before launching new marketing campaigns. Discover the three key steps you should take to establish a solid marketing foundation.
Listen now to hear:
- Step 1: Articulating your Value Proposition (01:40)
- Discover how Mae and Issa put together Beeline’s Unique Selling Proposition (02:40)
- Preparing your Elevator Pitch (08:30)
- Step 2: Building your Brand Identity (10:53)
- Take a closer look at your website (15:27)
- Step 3: Mapping out your Customer Journey (18:38)
- Putting together your content plan (25:44)
- Engaging your customers, even after sales (27:28)
Do you need help putting together your company’s marketing foundation? Book a consultation with us here!
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