Empathy plays such a huge part in our marketing practice at Beeline. From really knowing our customers to anticipating what they need to knowing what they want before they know it themselves, it is crucial to be aware of how our customers tick. In this very first Bee to Bee episode, our founders, Issa and Mae, talk about why it’s important and give examples how empathy (and the lack thereof, in earlier cases) plays a huge role in our company.
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