Joining us for this episode is veteran B2B marketer Renzo Belardo, currently Vice President for Integrated Marketing of Sprout Solutions. Renzo shared with us some best practices he’s been implementing to ensure complete sales and marketing alignment.

Listen now to hear:

• The definition of Connected Sales and Marketing and why it’s vital in B2B (03:40)
• Aligning sales and marketing (06:09)
• Defining a lead (09:14)
• Content for every stage of the sales cycle (13:02)
• Creating content for sales (21:07)
• The feedback loop (25:45)

Do you need help aligning your sales and marketing strategies? Book a consultation with us here!

Links and Resources:

• For the latest B2B Marketing Content, resources, tips, and tricks visit our website: www.beeline.com.ph
• To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59
• To schedule a consultation, click here: https://calendly.com/chinggay/30mins
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