In this episode, Issa and Mae talk about the common mistakes B2B marketers make when they are planning and executing their content marketing strategies. Kae Chida, Beeline’s Content and Inbound Marketing Group Lead, joins the discussion and shares her insights on the topic.
Listen now to hear:
Why Content Marketing is essential in B2B
Quantity vs. Quality: Why generate content in the first place? What is quality content?
Common Mistakes in Content Marketing
The lost art of Storytelling
Sticking with the same content formats
Not measuring content performance
Best Practices in Content Marketing
Need help creating B2B Content? Book a consultation with us here!
Links and Resources:
For the latest B2B Content Marketing, resources, tips, and tricks visit our website: www.beeline.com.ph/content-creation
To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59
To schedule a consultation, click here: https://calendly.com/chinggay/30mins
To send us any feedback, comments, and suggestions, click here: consult@beeline.com.ph