If you've ever felt like no matter how hard you try to think positively, it's just not sticking? You're not alone. It's not because you're doing it wrong, it's all because of how your brain works! In this episode, I break down the science behind why it can be hard to truly believe the new thoughts you're telling yourself, so you can understand what it takes to change your mindset for good. Because the truth is, you can tell yourself positive, wonderful things all day long, but it won't have a powerful effect on your life unless you actually believe it.  If you've ever wondered why your positive affirmations aren't sticking, or why you feel so resistant to a new, more positive way of thinking, this episode is for you.  For more help applying this to your life, contact me on Instagram @emilycheneycoaching for a free call to help you work through blocks in your mindset. https://www.instagram.com/emilycheneycoaching/