This week, we're diving into a viral LinkedIn post that challenges everything you thought you knew about recruiting. We’ll break down five key principles, starting with the art of the email. It’s not about you — it’s about the candidate. We'll show you why "selling the conversation, not the job" is a non-negotiable rule and how to craft a message that actually gets a response. We also tackle the sheer volume of outreach needed to succeed, and why getting your email deliverability right is more critical now than ever.

We'll explain why candidates are most honest at the outset and how you can use that to your advantage. Most importantly, we'll talk about the power of listening. We make the case for why a recruiter should be listening for 27 minutes out of a 30-minute call, and how asking "Hot Ones"-quality questions can help you connect on a deeper level. Finally, we'll discuss why clear communication, not just speed, is the ultimate superpower in a competitive hiring market.


Chapters:

00:00 - Five recruiting strategies you can't ignore for 2025
02:50 - Why you should sell the conversation, not the job
08:59 - Why volume is your friend and deliverability is your superpower
10:53 - The initial screening call: what candidates are really telling you
13:28 - The 27/3 rule: why great recruiters barely speak
19:06 - How to create momentum without sacrificing the candidate experience





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