Podcast E-E-A-T Method: Make Your Show Discoverable in the AI Era
Episode Introduction
Most podcasters feel the squeeze: discovery is noisy, recommendations are algorithmic, and attention is a flighty housecat. This episode gives you a practical, no-fluff system for making your podcast easier to find and easier to trust by applying Google’s E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—to your episode planning, titles, show notes, and link structure. The goal: earn more “yes” clicks from humans and from AI assistants that surface answers.
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How To Make People Binge Your Podcast | S4E17
Apply the E-E-A-T Method to Your Podcast
Experience: Show lived experience in every episode. Open with a one-sentence “why I care” statement, then add a quick proof—what you tried, measured, shipped, or learned. In your notes, mark experience with phrases like “What we tested,” “Where this worked,” and “What surprised us.” Pull a concrete detail from your transcript (a metric, tool, or constraint) so the claim feels verifiable.
Expertise: Teach one crisp, non-obvious thing per episode. If the topic is common, narrow the scope: instead of “grow your audience,” do “double first-week downloads with title rewrites.” In show notes, summarize the method in 3–5 steps and list any frameworks or formulas named in the audio. Link to definitions or sources you cite so curious listeners—and search engines—can follow the thread.
Authoritativeness: Earn authority by borrowing and interlinking it. Quote credible sources, reference relevant case studies, and link to prior episodes that establish a track record. Use a small “Further Reading & Listening” block to point to your own best episodes on the topic and to high-quality external material. Cross-linking your catalog increases session time and teaches algorithms what your show is about.
Trustworthiness: Be specific, cite numbers, and avoid hype. Add a short “Assumptions & Limits” line in your notes (what this advice does and doesn’t cover). Include your name, role, and a contact or site link in every description. If you recommend products or services, disclose relationships. Consistency across episode titles, descriptions, and transcript formatting reduces friction and builds trust over time.
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About Bruce Chamoff
Bruce Chamoff is a podcaster, musician, entrepreneur, and public speaker. He founded the Long Island Podcast Network in 2005 and rebranded it to the World Podcast Network in 2023. Bruce teaches at WordCamps across the U.S. and Canada, presents at Podcast Movement, and helps creators grow audiences, strengthen authority, and monetize smarter.
