Today, I will let you know what I highlighted and why in part four of this Atomic Habits series.If you’re not familiar with Atomic Habits, here’s a crash course:James Clear wrote this book and introduces “The Four Laws of Behavior Change”.The four laws are:Make it ObviousMake it AttractiveMake it EasyMake it SatisfyingThose four things to remember in each law are: CueCravingResponse RewardThese things can help build good habits and break bad habits habits.Then, Clear describes “Habi...
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Today, I will let you know what I highlighted and why in part four of this Atomic Habits series.If you’re not familiar with Atomic Habits, here’s a crash course:James Clear wrote this book and introduces “The Four Laws of Behavior Change”.The four laws are:Make it ObviousMake it AttractiveMake it EasyMake it SatisfyingThose four things to remember in each law are: CueCravingResponse RewardThese things can help build good habits and break bad habits habits.Then, Clear describes “Habi...
Before I tell you how one media placement led to 1,600 customers for a business, I want to remind you that public relations is not sales. It’s marketing. The sales come afterward.I don’t like it when people rely on media placements to get sales. Can it happen and does it happen often? Yes. But it’s not sales. It’s marketing… and sales are a side effect of getting attention in the media. In SparkToro, Amanda Natividad told a story about her time at NatureBox, a snack food brand. She broke...
Become a Media Maven
Today, I will let you know what I highlighted and why in part four of this Atomic Habits series.If you’re not familiar with Atomic Habits, here’s a crash course:James Clear wrote this book and introduces “The Four Laws of Behavior Change”.The four laws are:Make it ObviousMake it AttractiveMake it EasyMake it SatisfyingThose four things to remember in each law are: CueCravingResponse RewardThese things can help build good habits and break bad habits habits.Then, Clear describes “Habi...
