In Episode 83 of the Because Football Podcast, we welcome Catalina Dunn, Marketing Manager at Soccer in the Streets. At Soccer in the Streets, Catalina plays a vital role in spreading awareness of the organization's mission to use soccer as a catalyst for positive change in underserved communities in the Atlanta region.
Catalina shares what she has learned in her more than six years of experience across diverse industries—including sports, technology, local government, and entertainment— and how her current role combines her passion for community impact with her expertise in digital marketing.
Perhaps most importantly, our conversation touches on the necessity of quality, engaging storytelling in order to sustain the organization. Despite all the amazing work SITS does, if there was no one to tell the story, they simply would not be able to grow to the level of impact they currently have.
We talk about the incredible example Soccer in the Streets sets for non-profit social organizations using soccer as a vehicle for social change, including their Station Soccer project that places mini soccer fields at public transit stations around the city, increasing access to both programming and transportation.
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