Prepare to rethink everything you thought you knew about skincare. Liz Whitman is the visionary Founder and CEO of Exponent Beauty, the first self-activated, sustainable, clinical grade skincare for peak potency. During this wildly informative and eye opening episode, Beautytap Editorial Director Elycia Rubin speaks with Liz about her journey to launching this highly disruptive brand.
As the former President of Red Door by Elizabeth Arden Salons and Spas and Co-Founder of Manicube, Whitman has built and led some of the most revered beauty brands in the world. With Exponent, she is shaking up the beauty industry with technologically advanced formulations and delivery systems.
Imagine spending $150 or more on a touted face cream or serum only to have it significantly lose its effectiveness each day. Learn how the majority of skincare products on the market lose their efficacy and how this drove Whitman to create Exponent’s collection of potent serums including CoQ10, Retinol, Vitamin C, and more, along with her patented precision dosing system.
Whitman also reveals how she and her team are educating and engaging consumers in today’s crowded marketplace. She also shares some of the challenges she’s overcome while developing and launching a new skincare category.
Enlightenment is coming your way, along with your most glowing skin.