Many years before clean beauty became a beacon of the beauty industry,  ANNEMARIE BÖRLIND was formulating sustainable skincare products in the heart of Germany’s Black Forest. This pioneering, family-run brand dates back to 1959 and is revered for their sustainability, social responsibility and immensely effective formulations that are beloved around the world. Manufactured with plant-based raw ingredients and thoughtful earth-friendly packaging, this is the true essence of clean beauty. 

Beautytap’s Global Head of Content Strategy Elycia Rubin sits down with Alicia Lindner, third generation Co-CEO and Co-Founder of ANNEMARIE BÖRLIND to learn about the roots of this heritage skincare brand and how they continue to lead the way and make noise in the highly competitive beauty industry. 

As the granddaughter of founder Annmarie Lindner, Alicia preserves her visionary grandmother’s motto: “If I can’t eat it I won’t put it on my face.”