Crystal is a one-woman-show esthetician based in Atlanta, Georgia. She shares her unusual career journey, which allowed her to pick up skills in marketing and advertising until she eventually rekindled her love for the business of beauty. She is currently a beauty coach who helps people grow their businesses.
Crystal shares information about her early years as she hovered undecidedly between career choices from law to engineering to marketing and advertising, which she did for 10yrs until she decided to circle back to her first interest, the beauty industry.
She explains how her business background made going solo after esthetics school a lot easier. She shares juicy marketing tips, including how to keep customers by building good relationships, showing expertise, and keeping in touch through emails and texts. She explains that you should let your clients know what you expect from them to get optimal results.
About Crystal
Crystal Ochemba-Powell is an experienced Licensed Esthetician, Makeup Artist, Business Coach and Licensed Continuing Education Provider with a combined 10 years of experience in both Business Marketing and the Beauty Industry. In addition to her Esthetics License, she holds Bachelors and Masters degrees in Advertising & Marketing.
During her career, she has used her knowledge and experience to successfully build her own beauty business as well as the beauty businesses of other creative entrepreneurs including barbers, cosmetologists, estheticians, etc.
When she is not servicing her own clients, she enjoys training and coaching other beauty professionals on how to use proven marketing techniques to increase customer acquisition and conversions. She feels that her biggest asset is her ability to intersect her passion for both Marketing and Beauty with her signature training courses.
Links
Website - crystalngozibeauty.com
Instagram - @crystalngoziesthetics
Group Call - crystalngozibeauty.com/coaching