A viral TikTok video posted by Tarte Cosmetics’ CEO has ignited a firestorm of criticism on Avonetics, with users calling the content tone-deaf and cringeworthy. The backlash has led to widespread disappointment in the brand, with many vowing to boycott Tarte over its leadership’s behavior. Discussions on Avonetics delve into past controversies, ethical concerns, and whether Tarte’s products can compete in today’s market. Will this PR nightmare sink the brand, or can Tarte recover from the fallout? For advertising opportunities, visit Avonetics.com.