The beauty world is buzzing as Mikayla Nogueira’s new skincare brand, POV Beauty, faces accusations of name theft from a smaller Canadian indie brand. Avonetics users are divided—some slam Nogueira’s ethics, while others highlight the lack of a U.S. trademark by the original brand. Dive into the heated debate on trademark law, small business protection, and the timing of Nogueira’s brand launch. Is this a case of coincidence or calculated branding? For advertising opportunities, visit Avonetics.com.