Susan interviews Rebecca Elsden, the first author featured since the release of the bestselling book "Beauty and the Best 3." Rebecca shares her inspiring journey in the beauty industry, starting from her childhood passion for beauty to overcoming challenges in her career, including the impact of the pandemic on her business. She discusses her transition from working in salons to establishing her own successful clinic, ReSkin, and emphasises the importance of being proud of one's achievements. The conversation highlights the significance of social media in building a brand, the value of continuous learning, and the drive to push beyond comfort zones to achieve success. KEY TAKEAWAYS Embrace Challenges: Being thrown into challenging situations can lead to rapid learning and growth. Real-world experience often teaches more than formal education. Passion and Specialisation: Finding a specific area of passion within the beauty industry, such as skin care, can lead to greater fulfillment and success. Specialising allows for deeper expertise and better service. Utilise Social Media Effectively: Engaging with clients through social media, especially live videos, can significantly enhance visibility and connection. Consistency and authenticity in content can build trust and attract new clients. Celebrate Achievements: It's important to acknowledge and promote personal and business achievements, such as awards and recognitions. This not only boosts confidence but also helps in standing out in a competitive market. BEST MOMENTS "If you can't be proud of yourself, how do you expect anyone else to be proud of yourself?" - Rebecca "I think sometimes when you are thrown in, it is the best way." - Rebecca "You’ve got to be proud of yourself for where you’ve got to." - Rebecca "I think it’s about organisation. If anything teaches you to be organised, it’s having twins." - Rebecca HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.  Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2.  She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/