When Serena Pascal walked away from her job as a trainer, she had no aesthetics license, no client list, and no idea how to “start a business.” What she did have?A drive to build something of her own — and the courage to click enroll on her first Luxe course. Now? She’s the founder of a booked-out premium spa, making over $10K/month, with clients driving in from other cities just to get on her table. In this episode, Serena breaks down exactly how she did it — and why Luxe was the turning point. Listen to learn: How she built a high-end brand from scratch — with zero beauty experience The Luxe course that gave her the blueprint to launch fast and legally The marketing moves that filled her calendar (without dancing on TikTok) Why being underestimated became her advantage Her advice to anyone stuck researching, doubting, or second-guessing the dream If you’ve been waiting for “enough time” or “the right background” — Serena’s story will challenge every excuse in the book. Play this episode. Then go build your spa.