Do you sacrifice time with paying clients in order to spend time with people who just might become clients that you are comfortable with?  My goal isn't to be someones friend. Its not even to make a sale. Its to help them solve their problems and reach their goals. In that process a lot can develop, friendship, respect, and of course the sale...

I've been guilty of choosing to work with people and spend more time with them just because it was comfortable. I quickly learned that the people that wanted the most of my time, were not my ideal client. They just had a lot of spare time on their hands... But my time is $$$

Who is your ideal client?

My ideal client is someone in pain or with a problem I can help them fix. They are not there for the 60 minutes, but there to fix a problem (which can take 15mins or 90mins)...  So when it comes to business and skincare treatment. My goals are:

1. Not to offer "relaxing facials"... sure people may come for them, but I am not targeting them and they will be paying TOP dollar

2. The Profit is in the Pain. I am looking for people with a problem to solve: Acne, Rosacea, Bumpy Skin, etc

3. The more people I can see, the more people I can help, the more money I can make... its a Triple Win...

So can you create a skincare maintenance treatment that takes less time so you can book more people? What would it look like? What could you do or add so you can attract clients that value their time?

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