The beauty industry is overflowing with terms like "clean," "natural," and "organic," but what do they really mean? Lets break down these buzzwords, and shed light on how brands often use misleading claims to appear eco-friendly and safe. You'll learn how to decipher labels, identify harmful or unnecessary ingredients, and balance product performance with ethical practices. Whether you’re a savvy shopper or an aspiring beauty entrepreneur, this episode equips you with tools to navigate the market and make decisions that align with your values. Plus, Andrea shares a fun segment debunking “scary-sounding” ingredients that may not be as bad as they seem.

Key Discussion Points:

• What is greenwashing, and how does it impact beauty consumers?
• Differences between "clean," "natural," and "organic" beauty products.
• Tips for reading labels and avoiding misleading claims.
• Ingredients to avoid and their effects on skin health.
• Surprising ingredients: synthetic-sounding names that are actually natural or beneficial.
• How entrepreneurs can prioritize transparency and ethics in their beauty brands.