Skincare is evolving fast, and 2025 is bringing some of the biggest shifts we’ve seen in years. From unexpected ingredient trends to simplified routines, consumers are rethinking what really works. In this episode, we break down the skincare movements that are rising, the ones fading away, and what brand owners need to know to stay ahead.
We explore the science behind emerging ingredients, the decline of overhyped products, and the minimalist approach reshaping beauty. Whether you ' re a skincare enthusiast or a beauty entrepreneur, this conversation will change the way you look at your routine.
Key Discussion Points: - The surprising skincare ingredients gaining traction in 2025
- Why some of the most hyped products are being replaced
- The rise of “skin minimalism” and what it means for brands
- The science behind effective skincare vs. marketing gimmicks
- Trends on their way out and what consumers are moving toward
