Send us your feedback about the episode! Today on Beauty Behind the Brand, Nicole dives into one of the most overlooked parts of running a spa or salon — your numbers. 💰 You might be fully booked, but are you actually profitable? Nicole shares how to break down your service costs, product margins, and hidden expenses so you can see where your business is truly thriving (and where it’s quietly losing money). From understanding your cost per service to setting healthy markups on retail, this ep...
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Send us your feedback about the episode! Today on Beauty Behind the Brand, Nicole dives into one of the most overlooked parts of running a spa or salon — your numbers. 💰 You might be fully booked, but are you actually profitable? Nicole shares how to break down your service costs, product margins, and hidden expenses so you can see where your business is truly thriving (and where it’s quietly losing money). From understanding your cost per service to setting healthy markups on retail, this ep...
Making Marketing Matter with Mckenna Smalley of Howdy Studio
Beauty Behind The Brand
38 minutes
6 months ago
Making Marketing Matter with Mckenna Smalley of Howdy Studio
Send us your feedback about the episode! In this episode of Beauty Behind the Brand, we're sitting down with Mckenna Smalley—owner of Howdy Studio and a creative force in the marketing world—to unpack what it really means to see a return on investment when hiring a marketing specialist. From making social media actually fun again to strategically attracting your dream clients, Mckenna shares her fresh take on how salons and spas can grow online while staying true to their brand. She dives int...
Beauty Behind The Brand
Send us your feedback about the episode! Today on Beauty Behind the Brand, Nicole dives into one of the most overlooked parts of running a spa or salon — your numbers. 💰 You might be fully booked, but are you actually profitable? Nicole shares how to break down your service costs, product margins, and hidden expenses so you can see where your business is truly thriving (and where it’s quietly losing money). From understanding your cost per service to setting healthy markups on retail, this ep...
