In this episode, Magnus Gautestad and Ruben Hansen discuss the importance of beauty in the modern world and the need for individuals to take action and have a bigger impact in the beauty movement. They highlight concrete steps and strategies, such as the boycott strategy and the Together for Beauty Marketplace initiative, to engage and contribute to the movement. Gautestad and Hansen emphasize that beauty is often overlooked and undervalued in society, despite its significant impact on our well-being and overall quality of life. They advocate for a shift in mindset and greater appreciation for beauty in all aspects of life, including architecture and the built environment. The speakers also discuss the disillusionment with modernism and its negative effects on mental health and environmental stewardship. They question why humans, who are fundamentally good, are not automatically striving to do their best, and suggest that the removal of objective standards of beauty and morality, trauma, and propaganda surrounding wars have contributed to the rise of modernism. 

The speakers highlight the importance of humility and the potential for positive change when architects are willing to listen and make adjustments based on feedback. They also mention a case in Norway where an architect company admitted their mistakes and made changes to their designs, which garnered praise and publicity, suggesting that those who are willing to acknowledge their errors and adapt may succeed in the long run. Overall, the speakers emphasize the need for individuals to awaken to power shifts happening around them and engage in practical ways to preserve and create beauty. They encourage expressing opinions, voting with wallets and feet, and actively contributing to the discussion rather than passively consuming. 

They also provide examples of how individuals can take concrete steps at different levels, from simple actions like giving praise or criticism to more involved endeavors like writing or creating content. The speakers stress the importance of personal responsibility in making choices that support and promote cultural preservation, such as patronizing culturally representative establishments and investing in beautiful spaces. They also mention the significance of education and awareness and highlight a marketplace platform that will be created to connect individuals interested in supporting cultural preservation. Lastly, Ruben Hansen discusses his podcast, "The Esthetic City," which focuses on beauty and practical ways to improve the built environment. He invites listeners to join his Discord server to engage with like-minded individuals and further discuss the topics covered in the podcast. Ruben emphasizes the importance of setting clear goals, networking, and obtaining relevant information to achieve personal growth and encourages listeners to be visionary and appreciate the beauty that surrounds them. 

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