Nashville. Seattle. New Orleans. These are but a few examples of cities that have organically developed incredible music scenes. But in fact, any city can encourage their local music scene so residents can benefit culturally, economically and in a host of other ways. Today we speak with Shain Shapiro who helps cities understand these benefits and create the right policies to enable them.

Shain is the founder of Sound Diplomacy and a globally recognised thought leader at the convergence of music, culture and urban policy. He has influenced over 100 cities and places to invest in music and culture as part of their overall growth strategy. He is also the co-founder of Music Cities Convention, bringing together the music industry with city planners, developers, policy makers and executives.  His debut book, This Must Be The Place: How Music Can Make Your City Better, is due out on Repeater Books in September, 2023. We reached him in London, England.

Learn more about Shain’s work at sounddiplomacy.com & centerformusicecosystems.com and follow him on Twitter @shainshapiro

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