Are you an ambitious entrepreneur or one in the making? Well, you've come to the right place. I am Dr Shalini Vohra, PhD in Marketing with more than 20 years experience. I have worked in industry, with business owners, featured as a marketing expert on leading TV and radio channels and taught marketing to thousands of students at a top UK business school.  And now, I’m so excited to share what I’ve learnt with you. Having worked with successful and aspiring businesses owners and entrepreneurs in my capacity as a marketing consultant, if there’s one thing I know, it’s that all of them are extremely passionate and hands on with their business. Through this podcast, I want to offer you, the business owner and entrepreneur , the exact steps to do the marketing yourself. Whether you’re at the start of your journey or further along, or if you simply have a great idea but don’t know what to do next, this is the podcast for you. Each week I’ll be taking a key marketing topic and giving you, the exact steps you need to get started with it yourself. So what are you waiting for? It’s time to be your own marketing consultant!