If you want to know what is hands down the most effective and cheapest form of marketing, this episode is for you. There’s nothing quite as powerful and memorable as a good story. Storytelling help brands stand out in a busy market, and make people act. This a really important area and one that I use successfully with my own clients. This topic is divided into two parts. In part 1, I am going to focus on what exactly a story is and share with you the exact framework I use for powerful storytelling. This is my own framework and one that can easily be used in any form of marketing content. It’s a framework you must use if you want to use storytelling successfully in any bit of marketing content.

In part 2, which is the next episode, I’m going to breakdown and apply the framework using examples of other brands so that you can see how every bit of successful marketing content uses this framework, and learn more about how to use it yourself.

So are you ready to enter the world of stories? Hold tight, it’s going to be a good one!