In this episode I take you through the exact process of identifying your ideal customer. And no, its not everyone! No matter what your business is, your ideal customer is not everyone. And it doesn’t need to be. If you focus on everyone, you’re going to miss out on the one who really matters, your ideal customer. In this episode, I take you through the exact steps for building your value propositions and 25 key questions to get inside the head of your ideal customer. What’s more, I’ve even prepared a workbook to take you through the complete process. Simply go to this link to access the workbook right away: https://www.beyourownmarketingconsultant.com/pl/2147593475