Are you an ambitious entrepreneur or one in the making? Well, you've come to the right place. I am Dr Shalini Vohra, PhD in Marketing with more than 20 years experience. I have worked in industry, with business owners, featured as a marketing expert on leading TV and radio channels and taught marketing to thousands of students at a top UK business school. And now, I’m so excited to share what I’ve learnt with you. Each week I’ll be taking a marketing topic and giving you, the exact steps you need to get started with it yourself. So what are you waiting for? It’s time to do your own marketing.