There’s nothing quite as powerful and memorable as a good story. Storytelling is an important marketing tool and one I use successfully with my own clients. This podcast is divided into two parts. In part 1, I focussed on what exactly is a story and shared with you the exact framework I use for powerful storytelling. In this episode, which is part 2, I take examples of real businesses that are killing it with storytelling and show you how the ATMMAS framework is at the heart of every successful storytelling content. What’s more I show you exactly how to use it yourself in your business. So, if you are ready do some powerful storytelling, this one is for you.