13/21 Get in the Head of Audience Members

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Be Your Own Manager

Bernhard Kerres

120 episodes

1 day ago

Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne. More about the podcast, the book, and regular courses on www.beyourownmanager.com. Thanks for listening!

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13/21 Get in the Head of Audience Members

Be Your Own Manager

12 minutes 5 seconds

4 years ago

13/21 Get in the Head of Audience Members

Many presenters and musicians treat concerts and opera performances almost in a religious way. Only enlightened people are allowed to worship the high art of classical music. The end of the COVID19 pandemic allows us to rethink that. A great first step is observing audience members and listening to them.

The book, Bernhard mentions, is Value Proposition Design by Alex Osterwalder & al. -> https://www.strategyzer.com/books/value-proposition-design.

If you are interested in the Be Your Own Manager Courses on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.