When you have a cool idea for a business or for a story to write, most people won't understand, and might even call you crazy. When the co-founders, Ilana & Kelly got the idea for FairyTail Pet Care, they were met with resistance. But they believed in their dream and knew people needed what they had to offer because they had seen the gap in the market. They knew couples would pay for wedding day pet care so that their fur babies could be a part of their special day too. How was no one already providing this service already! So FairyTail Pet Care was born. Now, 9 years later, they have achieved success on multiple fronts, including franchising and getting a deal with Barbara Corcoran on Shark Tank! In this conversation, we talk about staying true to your dreams when you meet the naysayers, working with your best friend, giving back, and hitting a home run with the biggest pitch of your life on national television!
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