I spent eight months building the "perfect" business. Perfect logo, perfect colors, perfect fonts, perfect website, perfect brand. I had 50+ logo variations saved in Photoshop and spent hours on Pinterest creating mood boards for my brand aesthetic. Meanwhile, my mentor kept saying "Fail fast and fail forward, Kathryn. Just launch the offer." But I didn't listen. The safe place for me was staying in creative mode—playing with designs, tweaking copy, perfecting everything behind the scenes whe...
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