In this episode of the Be Someone Podcast, Michael Hong interviews Ben Locker, who shares his journey into real estate, starting from his first deal to scaling a successful business. Ben discusses the importance of mentorship, the lessons learned from his initial investments, and the strategies he employs to grow his real estate business. He emphasizes the significance of having a solid sales process and the role of community in learning and development. The conversation also touches on marketing strategies, understanding KPIs, and the importance of defining roles within a business. In this conversation, Michael and Ben discuss the importance of experiential training in real estate, effective marketing strategies, and the significance of data in targeting potential leads. They explore the challenges of measuring marketing success, navigating business plateaus, and the value of mentorship. The discussion also touches on the personal freedoms that real estate can provide, the impact of influential books, and the importance of giving back to the community.

TAKEAWAYS:

- The people you surround yourself with can change your life.

- Having a strong sales process is crucial for success in real estate.

- Learning from mistakes is a key part of the investment journey.

- It's important to find a niche that aligns with your strengths.

- Investing in education and mentorship can save time and money.

- Marketing strategies should be diversified to mitigate risks.

- Understanding KPIs helps in measuring business performance.

- Building a community can enhance learning and growth.

- Defining roles in a business is essential for efficiency and -success. Experience is more valuable than just information in training.

CHAPTERS:

00:00 Introduction to Ben Locker and His Journey

01:48 Ben's Entry into Real Estate

04:38 First Deal: The Quadplex Experience

17:09 Scaling the Business: From First Deal to 200+ Deals a Year

25:48 Marketing Strategies and KPIs for Success

33:53 Betting on Yourself: The Blackjack Analogy

36:58 The Role of Integrators and Visionaries in Business

41:12 Understanding Personality Types for Business Success

44:17 The Importance of Hiring Complementary Skill Sets

47:56 Ramp REI: Building a Sales Community

51:45 The Spectrum of Services Offered by Ramp REI

57:52 Marketing Channels: Direct Mail and Data Targeting

01:01:28 Diagnosing Sales Processes and Overcoming Plateaus

01:14:28 Building Relationships for Off-Market Deals

01:19:18 The Evolution of Freedom in Real Estate

01:24:53 Books That Change Your Course

01:32:06 The Ripple Effect of Giving

01:40:06 Creating Community and Impact

Checkout these Websites:

www.ramprei.com (education)

www.integrityfirsthomebuyers.com (investing)

www.ericbuysyourhouse.com (investing)

If you want to talk about deals or if you have deals in Houston area, DM Michael Hoang on his Instagram: @michaelbesomeone or shoot him a message at

832-301-9672 (text first before calling)

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