I’m Jess and I help Recruiters generate an additional$100K to $1M within 12 months. My expertise lies in teaching recruiters how to build a personal brand on LinkedIn, generate leads through 40+ methods, andmaster end-to-end business development and sales. I also run global training programs for recruitment consultants and agency owners.
This episode dives into the 6-step reverse marketingframework, a powerful strategy to get terms signed fast, win new clients, andposition your candidates as must-see talent.
Whether you’re looking to increase billings, sharpen yourcold calling skills, or discover how to handle objections like a pro, thisframework will help you secure more meetings and build stronger clientrelationships.
00:00 – Intro: What is reverse marketing (aka mpc/floats)
00:40 – Why this strategy wins quick client commitments
01:00 – Jessica’s background and training focus
01:05 – Overview of the 6 step reverse marketing framework
01:48 – Step 1: The introduction (simple and direct)
02:09 – Step 2: Trigger, “why” statement and exclusive framing
05:33 – Example script for step 1 and 2 combined
06:48 – Using permission based openings to gain control
08:20 – Step 3: Asking 3–5 preemptive questions
09:44 – Handling objections and probing deeper
11:59 – Using hypothetical questions when clients say “no need”
13:34 – Keeping questioning concise and effective
14:00 – Step 4: Selling your a grade candidate
15:59 – Step 5: Trial closing with confidence
17:11 – Step 6: Securing commitment (meeting, terms, or next step)
17:57 – High level recap of the framework
18:09 – Closing thoughts and invite to be raire academy
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🎙️ Connect with Jessica
LinkedIn: https://au.linkedin.com/in/jessica-kimber-recruitment
Instagram: https://www.instagram.com/jessicakimberx/
Enquiries: https://www.jessicakimber.com/contact
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