Laura Colt shares how consistency in sales and added value can set you apart. With years of recruiter training, she emphasizes business development through customer service, not just cold calling.
Learn how to improve your approach and beat the competition.
Join 600+ Other Recruiters via my Free Training Academy & Community Group: https://www.skool.com/1mil-billing-recruiter/about
🎙️ Guest & Show Links
Laura Cole (Hopes) – LinkedIn: https://www.linkedin.com/in/laurahopes/
Jessica Kimber –LinkedIn: https://au.linkedin.com/in/jessica-kimber-recruitment
Instagram: https://www.instagram.com/jessicakimberx/ Attend the
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00:00 – Why 80% of Salespeople Quit After 2 Touchpoints00:20 – Meet Laura Cole: Recruitment Trainer with 17+ Years of Experience00:51 – Why 2024 is a Pivotal Year for Business Development01:02 – From $400 to $45K in 1 Week: Strategy Over Hustle01:22 – What This Podcast is All About: Scale, Strategy & Freedom01:57 – Welcome Laura Cole to the Show02:49 – How Laura & Jess Went From ‘Competitors’ to Partners03:14 – Laura’s Background: Rookie Training to Strategic Scaling04:10 – Helping Agencies Build Internal L&D That Scales05:04 – When to Bring in Laura: The 3–5 Staff Growth Stage06:33 – Jess’ Role in Helping Agencies Hit $50–100K/Month07:20 – The Perfect Handoff: Startup to Scale-Up Support08:42 – Why This Partnership Covers the Full Business Lifecycle09:27 – Value-Based Selling: Why It Works in Any Market10:12 – What Should Recruiters Focus on in the Next 12 Months?10:39 – The 3 Priorities: Retention, Strategy, and Talent Pooling11:59 – How to Safeguard & Expand Existing Clients12:22 – The Importance of Clear BD Strategy in 202413:04 – Why Talent Pooling Will Be a Game-Changer in 202513:32 – Keep Both Plates Spinning: Candidates & Clients14:25 – Lead Gen Systems: What Most Recruiters Miss15:12 – The Danger of ‘Busy Season’ Without a Plan16:15 – Why Inconsistent BD = Rollercoaster Revenue16:55 – The One Thing Most Recruiters Don’t Know (But Should)17:37 – Research is BD: Why Planning Is Just as Important as Calling18:30 – Cold Calling vs Adding Real Value19:11 – Playing the Long Game: Why Value Pays Off in 3–6 Months20:13 – Stand Out: Beat 80% of Your Competition Through Consistency21:03 – Why Being Remembered is Better Than Being ‘Cold’22:03 – Cold Calling Is Dead—Here’s What Works Instead23:06 – Strategic Outreach: 20 Smart Reasons to Call24:16 – Prospecting Before They Need You = Real BD Strategy25:22 – Trigger Points, Buyer Psychology & Smarter Lead Gen26:22 – Get Creative With Tech & Social Media27:04 – Play to Your Strengths: BD That Aligns With You27:54 – Trust the Process: Relationships Compound Over Time28:20 – What Laura Would Do If She Had to Rebuild a Desk From Scratch29:52 – Recruitment is Like Building a House: Spend Time on Design31:27 – Set the Foundation First, Then Watch it Scale32:17 – #1 Piece of Advice for Faster Results: Mindset is Everything34:02 – BD is a Confidence Game: Believe in Your Value35:36 – Structure + Self-Belief = Long-Term Success in BD36:02 – Where to Find Laura + Free Tools & Resources
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