In this episode, I will discuss the importance of how to find your niche as a recruiter to generate more leads. Niching strategy will allow you to focus your energy and resources, and ultimately boost conversions.

I’m Jess and I help Recruiters generate an additional $100K - $1M within 12 months.

My expertise lies in training recruiters on building a personal brand on LinkedIn, generating leads via 40 different methods & end-to-end business development/sales training. I also run training programs globally for recruitment consultants and recruitment agency owners, check out the links below.

Join our 7-day free trial to my BE RAIRE ACADEMY:https://www.skool.com/1mbillers/about

(All resources mentioned within this video are accessible via the above link)

My YouTube channel provides free training around starting a recruitment agency, increasing your billings, automating your time, AI in recruitment, and staying on top of recruitment trends.

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🎙️SOCIAL HANDLES & CONTACT

Jessica Kimber –LinkedIn: https://au.linkedin.com/in/jessica-kimber-recruitmentInstagram: https://www.instagram.com/jessicakimberx/

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https://www.jessicakimber.com/contact–

00:00 - Welcome to The Be Raire Podcast
00:09 - Introduction with Jessica Kimber
00:15 - The Big Question: Should You Niche Down?
00:29 - Why Niching Matters in Recruitment
00:53 - The Challenge of Being a Generalist Recruiter
01:47 - How Recruitment Has Changed Since Covid
02:37 - Why Niche Recruiters Have the Advantage
03:12 - The “Wedding Dress Store” Analogy (Why Generalists Struggle)
04:01 - Why Generalist Recruiters Fail to Stand Out
05:01 - How to Create Certainty in the Market
06:05 - Why Niching Builds Authority & Inbound Leads
07:02 - Debunking the “More Roles = More Money” Myth
07:33 - Ways You Can Niche Down (Industry, Role Type, Location, etc.)
08:13 - Why Niching by Role Type Is Powerful
09:15 - Real Examples of Pivoting Niches During Market Shifts
10:26 - How to Balance “Too Niche” vs. “Too Broad”
11:03 - Niching by Location or Company Size
11:49 - Start by Asking: What Type of Recruiter Are You?
12:11 - Talent Short vs. Volume Markets (and How to Choose)
13:35 - Why Running Temp + Perm Together Can Boost Billings
14:00 - Finding a Niche That Fits Your Style
15:16 - Do You Need Experience in a Niche? (Surprising Answer)
15:47 - Once You Pick a Niche → How to Generate Leads
16:02 - Picking Role Types with Long-Term Demand (AI, Cybersecurity, etc.)
17:03 - Using Personal Branding to Position Yourself as the Expert
17:54 - Why Jessica Only Works with Recruiters Open to Niching
18:35 - How Niching Lets You Charge Premium Fees & Sell Retainers
19:30 - Consider Threats & Opportunities in Your Market
20:00 - Commercial Viability: Which Industries Actually Pay?
21:15 - Why Retainers Beat Contingent in Slow Markets
22:02 - Wrapping Up & Next Steps

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