From $97 Podcast Setup to $1,900 Monthly Retainers: The Math Behind This Winning Business Model

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Be Known Online - Systems to Scale Your Coaching & Course Business

Be Known, LLC

37 episodes

6 days ago

Stuck at a plateau in your coaching or online course business? You're in the right place. This isn't another podcast chasing marketing 'hacks' or trends. This is the playbook for installing the marketing, sales, and operational systems required to evolve from "creator" to 7-Figure CEO. Listen in as we pull back the curtain on what it really takes to scale past the 6-figure plateau into 7 & then 8 figures. No BS, no vague strategy - just the actionable tactics you need to scale your impact and income, without scaling your hours. You deserve to Be Known!

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From $97 Podcast Setup to $1,900 Monthly Retainers: The Math Behind This Winning Business Model

Be Known Online - Systems to Scale Your Coaching & Course Business

40 minutes 6 seconds

3 weeks ago

From $97 Podcast Setup to $1,900 Monthly Retainers: The Math Behind This Winning Business Model

Join Daniel Pope as he interviews Chad Durphy, founder of Project Icon, who reveals the counterintuitive business strategies behind building a podcast empire. Discover how a $97 "loss leader" creates $1,900+ lifetime customers, why paying per result beats hourly wages, and the "Blitzkrieg" scaling method that took one client from 10 to 130+ monthly retainers.

What You'll Learn:◆ The 20x ROAS business model that breaks traditional math◆ Why 100+ episode podcasters still make $0 (and how to fix it)◆ The "surfing" mindset for aggressive business scaling◆ Slack workflow systems that eliminate project bottlenecks◆ How to hire "company moms" from Facebook groups◆ The trust-building strategy that creates raving fans

Key Insights:Chad shares how Project Icon "engineers public perception" to position clients as industry experts, why long-form content cuts through the "fog of mediocrity," and the operational systems that support million-dollar ad spend goals. This isn't just about podcasting—it's about building authority, optimizing cash flow, and scaling with systems that actually work.

Perfect for: Coaches, consultants, and course creators with $500K-$5M revenue who want predictable lead flow and scalable growth systems.

Connect with Be Known, LLC: https://www.beknownonline.com

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