Irana Ahmadova is the force behind one of Formula 1’s most dynamic human resources operations—serving as the Head of HR and Workforce for Formula 1 Qatar Airways Azerbaijan Grand Prix. From managing tens of thousands of volunteer applications to developing meaningful, people-first strategies, Irana is redefining what leadership looks like behind the scenes in global motorsport.

In this episode of The BeDifferential Podcast, Irana shares how she found her way into motorsport, how HR became her calling, and what it takes to lead a large-scale, high-pressure operation with empathy and purpose.

We explore:

• ​ How her journey began—and how motorsport unexpectedly shaped her career path
• ​ What HR planning looks like for a Formula 1 Grand Prix
• ​ Why over 31,000 people applied to volunteer in 2025—and how her team keeps them engaged
• ​ The importance of flexible assignments, global placements, and talent retention
• ​ How she measures success through both metrics and meaningful stories
• ​ Her advice for young women looking to work behind the scenes in racing
• ​ The leadership lessons she’s learned from F1—and from her team
• ​ How to build pride and belonging in fast-paced, short-term environments

If you've ever wondered what it takes to run one of the world’s most complex racing events from a people-first perspective, this episode offers rare insight from someone leading the charge.

🏁 Learn more about the Azerbaijan GP: bakucitycircuit.com and https://www.formula1.com/en/racing/2025/azerbaijan

🎧 More episodes: bedifferentialpodcast.com