What does it mean to tell motorsport stories from every angle—audio, visual, and written?
In this episode of The BeDifferential Podcast, we’re joined by Jonathan Grace: a dynamic motorsports broadcaster, journalist, writer, and photographer whose work spans Sportscar365, IndyCar Radio, and IMSA video coverage. Jonathan shares his journey from an aspiring creative to becoming one of the most versatile voices in modern motorsports media.
We explore how he developed his creative rhythm, what it’s really like working behind the scenes on race weekends, and how he captures the emotion, speed, and atmosphere of the sport across multiple formats. From storytelling in the paddock to trends in fan engagement and content creation, this episode dives deep into the evolving media landscape of professional racing.
Whether you're a fan, a future motorsport journalist, or a creative looking to break into the industry, you'll take away real-world insight on building a media career in racing—and how content creators are shaping the future of motorsport culture.
Featuring:
• Behind-the-scenes insight from the worlds of IndyCar, IMSA, and endurance racing
• The balance between creative freedom and commercial work
• Tips for aspiring journalists, content creators, and motorsport photographers
• Reflections on racing culture, media access, and finding your voice
Listen now and discover what it really takes to tell great motorsport stories—from trackside to timeline.
🚗 Follow his journey on Instagram @jmgrace.media
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