Melanie Hellwig-White is a trailblazer in the automotive aftermarket—leading Hellwig Products, advocating for industry policy, and shaping the future of off-road innovation as Chair of SEMA.

In this episode of The BeDifferential Podcast, Melanie shares her journey from growing up in the family business to leading one of the industry’s most respected American-made brands. We dive into product innovation, policy advocacy, and the evolving world of off-roading, towing, and overlanding.

We explore:

• ​Carrying forward a multi-generational legacy at Hellwig Products
• ​Staying competitive in a technical, fast-moving suspension market
• ​The value of U.S. manufacturing in today’s automotive economy
• ​How her role as SEMA Chair is driving change in the aftermarket
• ​Insights on overlanding, trail life, and trends in adventure travel
• ​Why advocacy matters—and how enthusiasts can get involved
• ​What inspires her podcast Hitched & Haulin’ and her favorite off-road spots

Whether you're in the garage, on the trail, or in the boardroom, Melanie offers powerful insights on leading with integrity, pushing for progress, and paving the road ahead for the next generation.

Learn more: bedifferentialpodcast.com

Learn more about Hellwig: hellwigproducts.com

Instagram: @hellwig_products

Facebook: @hellwigproducts

YouTube: @HellwigProducts