“Are you tired of being awesome alone? Same.” In this jam-packed, hilariously unfiltered follow-up to our first marketing episode, Charles and Tyra bring you a raw, real-world look at how creators actually build a brand when everything goes sideways. From technical glitches to Canva crises to launching a new logo during a hotel power struggle — this episode proves that the marketing process isn’t perfect, but it’s progress.
Whether you’re a content creator, creative entrepreneur, or community builder, this episode delivers value you can use right now.
Done is better than perfect — start scrappy, refine later.
Use tools like Canva and Linktree to build your visual identity and online presence fast, even before your full website is ready.
Know where your audience hangs out—and post accordingly.
You don’t need to be everywhere. Pick platforms where your ideal audience overlaps with what you actually enjoy using, then post consistently.
Turn chaos into content.
Even when things go off the rails (tech issues, missed assets, live flubs), share the behind-the-scenes. It builds authenticity and strengthens audience connection.
"Find where your audience is. Find what you enjoy. Where they intersect is where your brand lives." – Tyra Burton
