Andrea Marquez didn't set out to "just" launch a podcast. She built a fully branded experience, with research, structure, and intention behind every episode.
As the host and Senior Producer of This Is Small Business, Amazon's podcast for entrepreneurs, Andrea treats the show like a product. That means creating branding guidelines, defining listener personas, building workflows, and committing to quality long before the first mic check.
"We make sure to stay true to both of these," Andrea explains. "We're thinking about what our listener will take away from the story we're telling, while staying authentic to the person or business featured in the episode—our guest." That dual focus shapes every decision, from production to promotion.
In this episode, Andrea joins Be A Marketer host Dave Charest to talk about why strong creative work starts with strategy. She shares how frameworks like "the five whys" and "test, fail, learn fast" help founders focus, why social media might not be the best marketing channel for a podcast, and how showing up consistently builds trust and community.
Additional Resources
Meet Today's Guest: Andrea Marquez from This is Small Business
👤 What she does: Andrea Marquez is the Senior Producer and Host of This Is Small Business, Amazon's award-winning podcast for entrepreneurs. A first-generation Latina with a background in advertising, she built the show from the ground up to spotlight real-world business stories and provide practical guidance for small business owners.
💡 Key quote: "Everything starts from understanding who you're telling the story to and why they want to hear it, all the way to every single day of recording, guest chasing, scheduling, etc."
👋 Where to find her: LinkedIn | Website | Instagram | TikTok |
👋 Where to find This Is Small Business: Spotify | Apple Podcasts | Amazon
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