Do the fundamentals of marketing still matter in an age of AI, social, and shiny new tools?
Neil Patel, entrepreneur, bestselling author, and co-founder of NP Digital, joins the Be A Marketer podcast to share why timeless fundamentals are the foundation for any successful marketing strategy. Named a top marketer by Forbes and the Wall Street Journal, Neil has helped businesses of all sizes, from Amazon to startups, drive growth by focusing on what works.
In this episode, you’ll hear why Neil believes in “search everywhere optimization,” how ugly marketing often outperforms polished campaigns, and why the fundamentals earn you the right to experiment with trends.
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Meet Today’s Guest: Neil Patel of NP Digital
👤 What he does: Co-founder of NP Digital, a global digital marketing agency with offices worldwide. New York Times bestselling author and one of the world’s most recognized marketers.
💡 Key quote: “If you do the fundamentals, you earn the right to try the shiny objects.”