What happens when you stop chasing likes and start building real connections?

Cindy Clearwater, also known as Cindy Leigh, turned her passion for island life into a thriving multi-channel business by focusing on what really works: email, authentic content, and showing up as herself.

In this episode, Cindy shares how she built My St. Croix VI into a trusted travel guide, why 95% of her product sales come from her email list, and how she uses one business as a testing ground for all the others.

If you’ve ever felt like you’re spinning your wheels on social media, this conversation will remind you that consistency, personality, and email marketing are the real game-changers.

If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Additional Resources:

• Grow your contact list with sign-up forms
• Use an email to grow your contact list
• Enable Text to Join to grow your list
• Using the audience growth center
• Automatically generate a marketing campaign based on your goals (Campaign Builder)

Meet Today’s Guest: Cindy Clearwater of Cindy Leigh Media and My St. Croix.VI

👤 What she does: Cindy Clearwater is the creative director and content strategist for Cindy Leigh Media. She runs Mystcroix.vi, a popular island travel guide based in the U.S. Virgin Islands, and is the founder of IDM Strategy Lab. Cindy is also preparing to launch Explorinista, a platform for Gen X women who love to travel smart.

💡 Key quote: “People want connection. When I started sharing my own stories, my email list became my strongest marketing tool.”

👋 Where to find her: Website | LinkedIn | Instagram

👋 Where to find My St. Croix.VI: Website | LinkedIn | Facebook | Instagram