What happens when you stop theorizing and fully commit? Mark Soanes turned a love for the outdoors into a leadership training company and has used email marketing to fuel growth for nearly two decades with Call of the Wild, a leadership and team development company in South Wales, UK, operating for 26+ years and known for its “green classroom” outdoor approach
Mark’s team uses the “green classroom” approach, which takes learning outside so people actually apply what they learn. That hands-on style has helped thousands of professionals communicate better, collaborate more, and see measurable ROI.
We also dig into how he blends segmentation, metrics, and a touch of AI to keep relationships warm and content consistent, plus the simple “cash on the table” test he still uses to decide which marketing bets are worth it.
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Meet Today’s Guest: Mark Soanes of Call of the Wild
👤 What he does: Director at Call of the Wild, a leadership and team development company in South Wales, UK, known for experiential learning in the outdoors.
💡 Key quote: “No point doing it if you’re not tracking the results, because that’s the key. That’s why you’re doing it.”
👋 Where to find him: LinkedIn
👋 Where to find Call of the Wild: Website | LinkedIn | X | Facebook