Establishing trust is vital for effective communication, especially between managers and the people they lead. David Kasperson, co-author of Trust & Inspire: How Truly Great Leaders Unleash Greatness in Others, joins Jeffery Downs to give practical advice on how to start communicating from a place of mutual trust. 6 Key Communication Practices to Build Trust and Inspire Your Team: Your job as a leader is to connect your team to a greater sense of purpose and meaning at work. To do this, communication is key. Leaders must communicate in ways that build trust and inspire their teams to greatness.